Apple has implemented significant price increases for many Mac and iPad models this week. The MacBook Neo is now $100 more expensive, the MacBook Pro jumped $300, and the MacBook Air increased by $200. However, Amazon has not yet fully updated its listings, meaning that some Prime Day deals still reflect the old, lower prices. This creates a limited window for savvy shoppers to grab Apple gear at a discount before Amazon aligns with Apple's new pricing.
MacBook Pro and MacBook Air: The Most Affected Models
The steepest increases hit the higher-end MacBooks. The MacBook Pro, favored by professionals and creatives, saw a $300 price hike, making it even pricier. The MacBook Air, popular among students and casual users, went up by $200. Even the entry-level MacBook Neo became $100 more expensive. iPads also saw moderate increases. These price rises stem from inflationary pressures and rising component costs, a trend also seen with other manufacturers like Xiaomi, which recently announced an expected increase for the Xiaomi 18 Pro due to component shortages.
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Prime Day Deals Still Offer Savings
Despite Apple's official increases, Amazon has kept many products at pre-hike prices during its Prime Day event. Some discounts are substantial compared to Apple's new prices. However, Amazon is slowly updating prices to match Apple, so the opportunity is closing. Shoppers can still find good deals, but must check availability and act quickly. For more on Prime Day offers, check our full roundup.
How to Act Fast Before Prices Rise
To maximize savings, monitor Amazon prices and buy as soon as possible. Prime Day deals include up to 45% off on various Apple products, but inventory changes fast. Compare prices with Apple's official store to gauge savings. Keep an eye on daily price changes. According to our sources, no exact date is set for Amazon's full alignment, but it's likely days, not weeks. For more on Apple's pricing strategy, see the Wikipedia page on Apple Inc.
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Apple's price increases are real, but Amazon provides a temporary lifeline. Taking advantage of Prime Day is the smart move to save money, but speed is critical. Deals are fading fast. Don't miss your last chance.
Source: https://9to5mac.com/2026/06/27/psa-apples-price-increases-arent-yet-in-effect-on-amazon-act-quick
