The upcoming Made by Google event is scheduled for August 12 and promises to reveal the next generation of smartphones and wearables from the Mountain View giant. The Pixel 11 series will be the absolute star, with four models expected to debut, alongside the new Pixel Watch 5 smartwatch. But surprises might not end there, thanks to persistent rumors about a Bluetooth tracker called the Pixel Tag. There is also the possibility of hearing more about Android XR glasses, new Pixel Buds, and the highly anticipated Googlebook.
Here is everything you need to know about the most anticipated Android event of the summer.
How to watch the event live streaming
The Made by Google event will take place on August 12 at 6 p.m. ET, which is 3 p.m. PT and 11 p.m. BST. The chosen location is New York, but anyone can follow the presentation via live stream. Compared to last year's event, which featured a bizarre talk show format with host Jimmy Fallon, a more traditional product-focused presentation is expected. The official Made by Google YouTube channel will host the broadcast, and the Google Store offers the option to set a reminder so you don't miss out.
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Pixel 11, Pixel 11 Pro, and Pixel 11 Pro Fold focus on refinements and new features
After the significant improvements introduced with the Pixel 10, the Pixel 11 series is expected to focus on incremental updates. The design remains faithful to the horizontal triple-lens camera bar and rounded corners, but the main novelties concern the Tensor G6 chipset and some camera refinements. Leaks suggest a reduction in battery capacity, which could impact battery life, but the new Pixel Glow feature will compensate, adding multi-colored notification alerts to the back of the phone. The much-criticized temperature sensor appears to have been removed, as shown in leaked renders of the Pixel 11 Pro. Prices are expected to rise by about $100 per model, but Google will double base storage to 256GB on standard and Pro models, offering significant added value.
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Pixel Watch 5 found at the bottom of the sea with new health features
The story of the Pixel Watch 5 is quite singular: a prototype was discovered by a diver on the ocean floor, giving leakers an unprecedented sneak peek. The design closely resembles the Pixel Watch 4, but the substantial novelties concern hardware and functionality. The chipset is expected to remain unchanged, but increases in RAM and storage are anticipated, along with new health monitoring features, including one that can automatically dial 911. Unfortunately, the price will also see a slight increase, with a projected hike of around €20 (likely $20) for the 41mm models.
Pixel Tag challenges AirTag with Find Hub support
Retail listings have exposed the existence of the Pixel Tag, Google's Bluetooth tracker designed to compete with Apple's AirTag and Samsung's Galaxy SmartTag. Leaks reveal an oval shape, similar to Galaxy SmartTags, but without a hole for keychains, suggesting reliance on cases or accessories. It remains unclear whether it will support ultra-wideband connectivity for hyper-specific tracking or what kind of battery it will use. However, descriptions indicate it can be used to track items like luggage via Google's Find Hub and features a loud speaker for easy search capabilities. Pricing and release information are still unclear.
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Other possible announcements Googlebook, Pixel Buds Pro 3, and XR
Beyond smartphones and smartwatches, the August 12 event could hold other surprises. The Pixel Buds Pro 2 are nearing their second birthday, so an announcement of the Pixel Buds Pro 3 is plausible. Additionally, Google has heavily invested in extended reality, unveiling Samsung's Intelligent Eyewear at Google I/O in May; an update on this front is not out of the question. The Googlebook, the Android-powered laptop, might make an appearance, as Google confirmed its fall arrival. At the very least, we should get a release window and pricing guidance. With so many upcoming novelties, the Made by Google event promises to be rich with insights for consumers and analysts alike. For those interested in exploring the potential of in-browser automation offered by Gemini Spark, integration with new devices could open interesting scenarios. Furthermore, those following linking strategies might find insights into how the new products will influence SEO. For more technical details, you can refer to the Wikipedia page on Google Pixel.
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