The digital future of Italy is at the center of CEOs' concerns. The latest analysis from PwC reveals a complex picture where the adoption of Artificial Intelligence (AI) is proceeding slowly, generating fears about technological change.
The AI Dilemma
Unlike the rest of the world, where cybersecurity and economic volatility dominate the anxieties of business leaders, in Italy AI is the primary source of concern. This is followed by tariffs, cybersecurity, and the evergreen shortage of skills. Despite cautious optimism about economic growth, over half of Italian CEOs doubt their companies are ready to face technological evolution. This figure is significantly higher than the global average.
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Delays and Challenges
The low rate of AI adoption in Italy is a warning sign. 62% of CEOs state they have not yet implemented AI, compared to 59% globally. The causes are multiple: a shortage of specific skills, difficulties in transferring knowledge, and resistance to change. The lack of a corporate culture favorable to AI and deficiencies in attracting technical talent further aggravate the situation.
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Growth Opportunities
Alessandro Caridi, Partner and Digital Innovation Leader at PwC Italy, highlights the opportunity to rethink how Italian companies create value. Investing in skills, processes, and clear strategies is essential to accelerate the responsible adoption of AI and generate value for the market.
