The news of upcoming Apple product price increases is now certain, but according to the latest analyses from JP Morgan and other industry experts, the magnitude of the hike could vary greatly depending on the device. While the iPhone 18 Pro might get away with a moderate increase of around $50, MacBooks risk facing much more substantial rises, potentially up to $200. This disparity could surprise many consumers, who are used to seeing smartphones as the most price-volatile devices.
JP Morgan report suggests a modest increase for the iPhone 18 Pro
According to Max Weinbach, an analyst at Creative Strategies, JP Morgan's research suggests that the iPhone 18 Pro could see a price increase of only $50 compared to the current model. This figure is significantly lower than the $200 previously speculated by other rumors. The reason, analysts explain, lies in Apple's ability to mitigate the impact of rising component costs, for example by replacing third-party modems with its own chips. Additionally, the launch of the rumored foldable iPhone Ultra, expected this year, could absorb some pricing pressure, allowing Apple to keep the price list of traditional models more competitive.
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MacBooks hit harder by TSMC chip price increases
The situation is different for the MacBook lineup. As highlighted by analyst Tim Culpan, TSMC has announced chip price increases ranging from 5% to 10% for manufacturing processes from 7nm and above. This hike directly affects Apple, especially the more powerful chips destined for laptops, such as those in MacBook Pros and the MacBook Neo. Unlike iPhones, there are no immediate alternative solutions for computers to offset the added costs. Consequently, the final price could rise significantly. We recently discussed how Apple raises MacBook and iPad prices due to memory shortage, a trend now compounded by new chip price increases.
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MacBook Neo under pressure: base price at risk
The MacBook Neo, Apple's entry-level model, is in a particularly delicate position. Its aggressive pricing, which made it extremely popular, is now under severe strain. According to rumors, Apple might adopt two strategies: raise the Neo's price or, more likely, discontinue the base version and offer the higher-tier variant as the new entry point, a tactic already used with the Mac mini. This second option would effectively mean a $100 increase without officially raising the list price. To stay updated on Apple's possible strategies, we recommend reading about how Apple takes online store down for Back to School 2026 prep and potential price hikes, a sign that might precede official announcements.
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Buying advice: better not to wait
In light of these analyses, anyone considering buying a new MacBook would be wise not to delay. Prices could spike in the coming months. As reported by authoritative sources such as TechRadar, the time to act is now, unless you want to wait for possible new colors that Apple might introduce to soften the psychological impact of the price hike. In any case, the prospect of modest increases for the iPhone 18 Pro offers slight relief, but for laptops the picture is far more worrying.
