According to renowned leaker and prototype collector known as Kosutami, Apple is developing a smart ring called the iRing, set to compete directly with established products like the Oura Ring and Samsung Galaxy Ring. The news, shared via a tweet on June 24, has reignited speculation about a device Apple has patented for years but had remained only a project. The iRing would represent an expansion of Apple's wearable lineup, focusing on a more discreet form factor than the Apple Watch.
Leaker Kosutami revives iRing rumors
Kosutami, known for leaks about unreleased Apple products, wrote on X: "iRing thing under development. What a surprise." Although brief, the message sparked interest among enthusiasts. Apple has filed numerous patents related to a smart ring as early as 2024, when internal sources revealed the company was seriously considering a finger-worn biometric device. However, rumors had faded over the past two years. Now, the growing popularity of the Oura Ring seems to have brought Cupertino's attention back to this category.
Sponsored Protocol
A discreet wearable for biometric tracking
The iRing, if confirmed, would enter the smart ring market, offering health tracking without the bulk of a watch. The device could detect heart rate, breathing, activity, and sleep, transmitting data via Bluetooth to Apple's Health app. This form factor might appeal to users who prefer a less conspicuous accessory than the Apple Watch but still want continuous vital monitoring. The challenge for Apple will be integrating advanced sensors into such a small space while maintaining battery life for several days.
Oura Ring 5 as the benchmark
The Oura Ring, developed by Finnish company Oura, is the undisputed market leader. The fifth generation, Oura Ring 5, costs $399 and offers blood pressure detection, nighttime breathing analysis, and GLP-1 medication tracking. Apple will need to surpass these specs to compete. Additionally, Samsung launched the Galaxy Ring in 2024, increasing competition. The iRing could differentiate itself through the Apple ecosystem, with seamless sync across iPhone, iPad, and Mac.
Sponsored Protocol
Reflecting on how major tech companies are innovating, it is interesting to note that other sectors are also undergoing significant changes. For example, OpenAI's model access has been restricted in Europe, impacting Italian SMEs. Similarly, AI boosts code productivity but bugs rise by 54%, highlighting the need for a structured software factory. Apple, with its integrated approach, could offer a smart ring that focuses on reliability and privacy.
Apple might target a different audience than Apple Watch
The iRing would not replace the Apple Watch but complement it as an option for those seeking a lighter, more discreet device. Given that the Apple Watch is often criticized for its one-day battery life, a ring with a week-long battery could capture a distinct market segment. It might also attract users who dislike wearing watches but still want the benefits of wearable tech. It remains to be seen whether Apple can convince consumers to wear an expensive ring with limited functionality compared to a fully-featured smartwatch.
Sponsored Protocol
For further reading, consult Wikipedia's page on smart rings to understand the underlying technologies. Apple has not commented on the news. However, rumors indicate that the project is in advanced development, possibly awaiting a launch in 2027.
Source: https://www.macrumors.com/2026/06/26/apple-iring-rumor-returns-oura-ring-rival
