This weekend turns into a discount bonanza for Apple enthusiasts. Major e-commerce platforms like Amazon, Best Buy, and other retailers are offering a wave of promotions reminiscent of Black Friday, but in the middle of July. The initiative, dubbed Black Friday in July, includes price cuts on some of Apple's most iconic products, most notably the new M5 Pro MacBook Pro, AirPods Pro 3, and Apple Watch Series 11.
M5 Pro MacBook Pro: up to $500 off
The flagship MacBook Pro model, powered by the M5 Pro chip, sees a maximum discount of $500. This is an unmissable opportunity for those seeking power and portability, whether for professional or creative work. The discount comes at a time when the chip market is in flux, with Qualcomm's recent price increase potentially affecting future laptops, making this offer even more attractive. (For more context, see our article on Qualcomm's chip price hike).
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AirPods Pro 3 and AirPods Max: premium audio at lower prices
The AirPods Pro 3, the latest generation of Apple's true wireless earbuds, have already seen a steady price drop, while the AirPods Max can be purchased at $100 off. Those who love wireless listening with active noise cancellation will find these deals a great reason to upgrade their audio gear. According to technical specifications (source Wikipedia: AirPods), sound quality and integration with the Apple ecosystem remain top-notch.
iPhone 17 Pro and Apple Watch Series 11: discounts up to $220
Promotions also extend to the iPhone 17 Pro, with a cut of up to $220, and the Apple Watch Series 11, available with a series of ongoing discounts. While the market sees the arrival of expensive foldables like the Galaxy Z Fold 8 Ultra (for a comparison, see our article on alternative foldables), Apple focuses on the affordability of its traditional models.
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Chargers and accessories: deals not to miss
Beyond the main devices, the promotions include chargers and Find My accessories like the AirTag 2. These discounts allow users to complete their Apple kit without breaking the bank. The Black Friday in July runs through Sunday, so there is still time to take advantage of the offers.
Source: https://9to5mac.com/2026/07/25/apple-weekend-deals-macbook-pro-airpods-airtag-2
