Apple has announced that developers in Brazil will be allowed to distribute iPhone apps through alternative app marketplaces on iOS and accept payments via third-party platforms. This significant shift, effective from iOS 26.5, follows regulatory action from Brazil's competition authority and brings Brazil in line with similar changes already implemented in the European Union, Japan, and South Korea. The company expects similar regulatory pressure in the UK and Australia.
Alternative marketplaces must be authorized by Apple and meet ongoing requirements to ensure security and privacy. For apps still distributed through the App Store, developers can integrate alternative payment methods within their apps or link users to an external website. Apple has introduced safeguards, including a notarization process for apps, authorization for marketplaces, and restrictions on external links and alternative payments for users under 18, to mitigate what it describes as new privacy and security risks.
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Fee Structure and Developer Economics
iOS apps distributed on the App Store in Brazil can benefit from a reduced commission of up to 21% on digital goods and services, down from the previous 30% maximum. Many developers qualify for even lower rates, as low as 10%, through programs like the Small Business Program, Video Partner Program, and Mini Apps Partner Program. Apps that opt to use Apple's in-app purchase system incur an additional 5% fee. For transactions completed via a developer-linked website, Apple charges a 15% commission, which can drop to 10% in certain cases.
Apps distributed outside the App Store must pay a 5% core technology commission on digital goods and services, including paid apps. Apple states this fee compensates for the tools and services that enable developers to offer apps on iOS. This tiered approach mirrors trends in other digital ecosystems, where user control over algorithms and data is becoming paramount. As discussed in a related article on social media evolution, user-controlled algorithms are reshaping digital experiences, and Apple's move reflects a similar shift toward customization while maintaining oversight.
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Global Implications and Security Measures
By July 6, 2026, all current members of the Apple Developer Program must agree to an updated license agreement that includes these new terms for Brazil. Apple has added a dedicated webpage with detailed information for Brazilian developers. The company emphasizes that these changes introduce new risks, especially for children, and has implemented safeguards to balance openness with protection. For more context on the App Store ecosystem, refer to the Wikipedia page on the Apple App Store.
Source: https://www.macrumors.com/2026/06/18/apple-announces-ios-app-store-changes-in-brazil
