Apple has updated iCloud+ pricing in eight countries, with increases ranging from 11 to 55 percent depending on the plan and region. The adjustment, revealed in an updated iCloud support document, affects Nigeria, Turkey, Vietnam, Japan, Egypt, New Zealand, the Philippines, and Indonesia. The steepest hikes hit Nigeria and Turkey, where currency fluctuations prompted the tech giant to revise prices.
According to the document, the 50 GB plan in Nigeria jumps from 900 naira to 1,300 naira, a rise of over 44 percent. In Turkey, the same plan goes from 39.99 Turkish lira to 49.99 lira, a 25 percent increase. Japan sees roughly a 10 percent rise across all tiers, while Vietnam, Egypt, New Zealand, the Philippines, and Indonesia experience increases between 11 and 20 percent. Pricing in the United States and other unspecified countries remains unchanged.
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Why the price hikes: currency weakness hits yen and Turkish lira
The primary driver behind the increases is the depreciation of local currencies against the U.S. dollar. Over the past year, the Japanese yen has weakened nearly 10 percent versus the dollar, while the Turkish lira has lost ground substantially. The Nigerian naira has also devalued significantly. Apple periodically adjusts service prices to offset exchange rate fluctuations, a common practice among big tech firms. For a broader overview of Apple's pricing strategies, see the Wikipedia page on iCloud.
Impact on users: free storage unchanged, but subscriptions cost more
Every Apple account receives 5 GB of free iCloud storage. Those needing extra space must subscribe to iCloud+, which offers 50 GB, 200 GB, and 2 TB plans (with the option to go up to 12 TB). Besides additional storage, iCloud+ includes features like Hide My Email, HomeKit Secure Video, and iCloud Private Relay. Interested users can compare how AI assistants rank the best smartphones in a recent test: ChatGPT, Claude, and Gemini pick the best smartphone: surprising results for 2026.
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Full price list and what to do next
Apple has published the updated price list on its official iCloud website. For the affected countries, the new prices take effect as of the support document update. Users can check their plan cost by navigating to iCloud settings on iPhone, iPad, or Mac. If the increase feels too steep, downgrading to a lower tier or sticking with the free 5 GB is an option. However, for those relying on device backups or storing many photos, the free space often falls short. Notably, some studies have shown that AI models can develop hiring biases more readily than humans, raising ethical concerns: Princeton Study: AI Models Develop Hiring Biases More Readily Than Humans.
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Apple has not provided a timeline for further adjustments, but additional countries may face price increases in the future if their currencies continue to weaken. For now, the eight listed countries are the only ones affected. Subscribers can check their account billing section to see the new price applied.
Source: https://www.macrumors.com/2026/07/17/apple-icloud-plus-price-increase
