Apple has announced price increases for iCloud+ across several international markets, extending the recent wave of hikes that already impacted hardware such as MacBooks and iPads, as well as subscriptions like Apple Music and Apple One. The move confirms Apple's strategy of adjusting prices in response to inflation and rising component costs, particularly flash memory.
Affected countries and new price lists
Key markets including the United Kingdom, Australia, Canada, and several European nations are affected. For instance, the 50GB plan has increased from $0.99 to $1.19 per month, the 200GB tier from $2.99 to $3.49, and the 2TB plan from $9.99 to $11.99 monthly. These align with recent Apple Music increases in the US (from $10.99 to $11.99) and Apple One's 9% rise.
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Behind the hikes: memory shortages and inflation
The iCloud+ price increase follows hardware price rises for MacBooks, iPads, and other products in the US due to the ongoing global flash memory shortage. Apple had also raised iPhone prices in Japan by up to 11% the previous week. For businesses relying on cloud storage, cost management is crucial, as highlighted in our guide on Infrastructure as Code with Terraform for scalable infrastructure.
New regions billed in US dollars and VAT impact
Apple has added Laos, Mauritius, and the Republic of Congo to the list of countries where iCloud+ plans are charged in US dollars, with prices potentially slightly higher due to local VAT. For example, the 50GB plan costs $0.99 but may reach around $1.10 after VAT. This simplifies Apple's currency management but exposes users to exchange rate fluctuations.
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What this means for users
Users in affected countries can expect an average increase of 15-20% depending on the plan. Apple recommends reviewing storage needs periodically to optimize costs. For broader context on tech pricing trends, see our article on China releasing new AI models while Europe debates.
For official details, visit the iCloud+ pricing page on Apple.com. (Note: We use income-earning auto affiliate links.)
Source: https://9to5mac.com/2026/07/17/apple-raises-icloud-subscription-prices-in-several-countries
