Apple has officially set its next event for Wednesday, September 9 at 10 a.m. Pacific Time. The highly anticipated conference is expected to bring a wave of substantial novelties, including the new iPhone 18 Pro and 18 Pro Max, the first foldable iPhone in the company's history, and several updates for wearables and accessories. Leaks collected over the past few months paint a fairly clear picture of what we will see, with six main products having strong chances of making their debut.
iPhone 18 Pro and Pro Max focus on A20 Pro chip and advanced camera
According to the most reliable sources, the two flagship models of the iPhone 18 series will feature the new A20 Pro chip, promising a significant performance boost over the previous generation. Beyond the processor, there is talk of a more compact Dynamic Island, a simplified Camera Control button, and a new Dark Cherry color option that will enrich the available color palette. The Pro Max model could further distinguish itself by being slightly thicker, due to a larger battery and a variable aperture camera, a feature that according to rumors might be exclusive to the larger model.
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Foldable iPhone Ultra with 7.7-inch display and Touch ID
The real novelty of this event could be the iPhone Ultra, Apple's first foldable smartphone. The device, according to rumors, will have a 7.7-inch internal display and a 5.3-inch external one, with two rear cameras and one front camera. An interesting choice concerns the authentication system, which would abandon Face ID for a Touch ID button integrated into the side button. iOS 27, which will be presented in conjunction, is designed to fully exploit the foldable form factor, offering multitasking features similar to the iPad, such as the ability to run two apps side by side.
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Apple Watch Series 12 with ceramic case and Ultra 4 with satellite features
The wearables segment will see the debut of the Apple Watch Series 12, expected to be equipped with a faster S11 chip, longer battery life, and new fitness tracking features. One of the most interesting aesthetic novelties is the return of the ceramic case, a material not seen since the Series 5. In parallel, the Apple Watch Ultra 4 will aim to consolidate its outdoor focus with an S11 chip and sports tracking improvements. Satellite features, already introduced with the previous generation, will be expanded with the arrival of Apple Maps via satellite and the ability to send and receive photos via iMessage using satellite.
AirPods 5 in two versions with and without active noise cancellation
Apple's wireless earbuds are set for a significant upgrade with AirPods 5, which will be available in two variants, one with active noise cancellation and one without. This strategy, already adopted with the previous generation, aims to cover different price ranges and needs. Not all technical details are known yet, but it is likely that the new models will integrate the H3 chip and offer superior audio quality.
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Other possible announcements between September and October
Beyond the almost certain products, there are other novelties that could make an appearance at the September event, although some sources suggest they will be presented at a later date, probably in October. These include a new iPad mini with an A19 Pro or A20 Pro chip and OLED display, an updated iMac with M6 chip and new colors, and a base 14-inch MacBook Pro with M6 chip. The much-rumored MacBook Ultra, which should represent a complete redesign of the MacBook Pro, is expected for late 2026 or early 2027, with M5 Pro and M5 Max chips, OLED display, and touch screen. The Apple TV could also receive an update with A17 Pro chip, 8 GB of RAM for Apple Intelligence, and Wi-Fi 7 support. Finally, a new HomePod mini with N1 chip and audio improvements, and a Home Hub with 6-7 inch display, are in development.
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The September event promises to be full of surprises and could mark a turning point for Apple's strategy, especially with the introduction of the first foldable iPhone. Enthusiasts eagerly await to see how this new device will perform in an increasingly competitive market. For those interested in the future of Macs, the leadership transition at Apple might influence upcoming moves. Additionally, new chip tariffs could impact future prices. For technical specifications, you can consult the Wikipedia page on Apple.
Source: https://www.macrumors.com/2026/08/27/apple-event-announced-six-new-products