Apple has raised the prices of its AppleCare+ extended warranty service for new Mac and iPad subscribers. The increase, reported by Bloomberg, amounts to 50 cents per month and $5 per year per device. The change applies only to new enrollments, while existing customers continue to pay the previous rates, at least for now.
New Pricing Details for Mac and iPad
AppleCare+ is Apple’s protection plan covering hardware repairs, technical support, and accidental damage. With the adjustment, monthly Mac plans rise from $3.99 to $4.49, and annual plans from $79 to $84. For iPad, the monthly cost goes from $3.49 to $3.99, while the annual plan increases from $69 to $74. The increase is modest but significant for those purchasing a new Apple device and seeking comprehensive coverage.
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AppleCare One and Other Options Unaffected
AppleCare One, the multi-device plan launched last year, remains unchanged by this revision. Current AppleCare+ subscribers for Mac and iPad will continue paying the old prices as long as their plan stays active. Only upon renewal or new purchases will the updated rates apply. This means anyone considering a new Mac or iPad should factor the increase into their overall budget.
Why Did Apple Raise AppleCare+ Prices?
Although Apple has not issued an official statement, the increase may reflect rising repair and service costs or a strategy to balance margins. AppleCare+ is often seen as an added value for customers, but not everyone subscribes. With this hike, Apple might encourage annual plan adoption, as the yearly increase is smaller relative to the monthly one.
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To learn more about device protection, read how Apple won a discovery fight for documents in the DOJ antitrust case, which could influence future policies. Additionally, Apple’s 2026 Back to School offer in the US provides up to $150 gift card with Mac or iPad purchases, helping offset AppleCare+ costs.
For more information on AppleCare+, visit the Wikipedia page or Apple's official support site.
Source: https://9to5mac.com/2026/07/15/applecare-gets-a-price-increase-for-new-mac-and-ipad-plans
