According to a report from WinFuture, the prices for the Samsung Galaxy Z Fold 8 series have leaked, revealing a striking disparity. The new Galaxy Z Fold 8 Wide, featuring a wider form factor, will start at €1,999, the same as its predecessor. Meanwhile, the Galaxy Z Fold 8 Ultra, which is essentially unchanged from the Fold 7, will see a €100 price hike to €2,199. The Galaxy Z Flip 8 is also getting a price increase, starting at €1,299, up €100 from the previous model.
Price paradox: new Wide is cheaper than unchanged Ultra
This pricing strategy is ironic: the brand-new Wide device costs the same as last year, while the Ultra, with only minimal upgrades, becomes more expensive. The Ultra does include a third camera and a larger battery, but the Wide introduces a groundbreaking new form factor that Samsung has already started teasing. Analysts suggest this move may reflect Samsung's strategy to position the Wide as a mainstream option while keeping the Ultra as a premium choice for enthusiasts. Interestingly, other companies like Apple have recently accelerated their chip development, as seen in a related article about Apple's M7 chip, while Samsung chooses to differentiate prices based on design.
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Galaxy Watch 9 and Ultra 2: 10% price increase
The WinFuture report also includes prices for the Galaxy Watch 9 and Ultra 2, which will increase by around 10%. This overall trend of price hikes fits into an economic context where component costs and innovation push manufacturers to adjust prices. However, keeping the Wide's price steady despite being a new product might be a move to capture market share in the foldable segment. For more background on Samsung's foldable lineup, the Wikipedia page on Samsung Galaxy Z Fold offers detailed information.
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In summary, the leaked prices for the Galaxy Z Fold 8 series highlight an ambivalent pricing strategy from Samsung. While the Wide debuts at a competitive price, the Ultra's increase may disappoint consumers. It remains to be seen how the market will react to this pricing policy. Pre-orders are expected to start soon, and official sales will confirm or deny these rumors.
Source: https://9to5google.com/2026/07/04/samsung-galaxy-z-fold-8-price-leak
