Honda is reportedly bringing back one of its most iconic and beloved models. According to Automotive News, the Japanese automaker is working on the revival of the Honda Element, the boxy mini SUV that has maintained a cult following since its discontinuation in 2011. The key news is that the new version will be an affordable hybrid, with a launch scheduled for 2029. The goal is to position the vehicle in the compact SUV segment, offering a cost-effective and versatile alternative to competitors like the Ford Bronco Sport.
A Long-Awaited Comeback
The Honda Element was produced from 2003 to 2011, when it was discontinued due to declining sales. However, the model developed a dedicated fan base, and even today, many examples can still be seen on the road. Its standout feature was the carpetless interior (except for the SC trim), which made cleaning easy and ideal for outdoor activities. The rear seats could be folded flat for camping, flipped against the sides for hauling small loads, or removed entirely for maximum cargo space. This versatility is a key reason why fans are eagerly awaiting its return.
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Positioning and Competition
The new hybrid Element will slot between the HR-V and CR-V in Honda's lineup, the latter already offered as a hybrid. The decision to focus on a compact hybrid SUV reflects the growing demand for efficient and affordable vehicles. With the recent popularity of off-road-capable models like the Ford Bronco Sport, Honda aims to ride this trend. Currently, the company offers TrailSport trims for the CR-V and Passport, but the Element could become the most affordable and adventurous option. Production will take place at the automaker's plant in Ohio, and Honda expects to sell around 100,000 units in the first full year of sales.
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Versatility and Practicality
While technical details are not yet official, the hybrid Element is expected to inherit the practicality of the original model. The highly flexible rear seat system will remain a strong point, making the vehicle suitable for camping, hauling bulky items, or daily use. The hybrid powertrain will ensure lower fuel consumption and reduced emissions, aligning with modern environmental regulations. The starting price is estimated between $30,000 and $35,000, positioning it as a budget-friendly option in the compact hybrid SUV segment.
Honda's Statement and Expectations
When contacted for a comment, Honda issued an official statement: 'The Honda Element has maintained a cult following since it was discontinued in 2011, and hopes for its possible return continue to circulate online. We sincerely appreciate the enthusiasm for the Element, but we are not going to engage in speculation about our future product plans.' Despite these cautious words, internal sources suggest the project is already well advanced. To stay updated on industry trends, check out the article on Google enabling automatic media saving for AI training and the analysis of Stripe, Anthropic, and OpenAI funding the common cold, two examples of parallel technological innovation. For more details on the original Honda Element, visit the dedicated Wikipedia page.
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Source: https://www.engadget.com/2200882/honda-reportedly-bringing-back-element-as-affordable-hybrid
