Samsung has officially announced its Galaxy Unpacked event for July 22 in London, where it will unveil the next-generation foldable smartphone, the Galaxy Z Fold 8. Leaks suggest a redesigned form factor with shorter and wider dimensions, mirroring the rumored foldable iPhone from Apple. This strategic move aims to counter Apple's expected entry into the foldable market, with the Cupertino giant reportedly planning a September launch.
A passport-inspired shape to stand out
The event teaser video shows a ticket stub being torn shorter, accompanied by the tagline 'A new shape unfolds.' Sources indicate the Galaxy Z Fold 8 will feature a squarer aspect ratio, with a 7.8-inch inner display and a 5.5-inch outer display, closely matching Apple's alleged dimensions. The device is expected to include a larger battery, a dual rear camera, a single front camera, and a side-mounted fingerprint sensor, similar to the Touch ID button instead of Face ID.
Sponsored Protocol
Expanding the Galaxy ecosystem with new models and wearables
Beyond the Galaxy Z Fold 8, Samsung is anticipated to introduce the Galaxy Z Fold 7 (book-style) and the Galaxy Z Flip 7 (clamshell). New Galaxy Watches with enhanced health and fitness features are also expected. The event, starting at 9:00 AM Eastern Time, will be livestreamed. The rivalry with Apple intensifies on multiple fronts: Apple recently invested $30 billion in Broadcom for US chip manufacturing, highlighting the broader technological competition.
Sponsored Protocol
The foldable market is booming. Samsung, a pioneer in the category, now faces pressure from Apple and Chinese rivals. The Galaxy Z Fold 8 aims to maintain leadership through form factor innovation. Pre-orders may start immediately after the event. For more on Apple's chip strategy, see the Wikipedia page on Apple silicon.
Source: https://www.macrumors.com/2026/07/08/samsung-galaxy-unpacked-event-july-22-rival-apple
