Samsung has officially created a new robotics division called RX (Robotics eXperience) to centralize all its physical AI projects. The move ends months of speculation and marks a strategic shift for the South Korean giant, which aims to compete directly in humanoid robotics. Dongkun Lee, formerly head of robotics strategy at Hyundai and Boston Dynamics, will lead the new unit as Executive Vice President, while Samsung CEO TM Roh will oversee the division personally.
Samsung plans mass production of humanoid robots with a 13 billion dollar investment
According to Korea JoongAng Daily, Samsung intends to start manufacturing humanoid robots within this year. CEO Roh has already announced a 19 trillion Korean won (approximately 13 billion USD) investment to build production facilities in Gumi, Korea. This initiative places Samsung in direct competition with other tech giants: Hyundai recently acquired full control of Boston Dynamics, Google folded its manufacturing robotics startup into the company, and OpenAI is developing physical devices to embody ChatGPT, starting with a smart speaker. For more on robotics innovations in other fields, read about Insta360's Cameraman project.
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Research hubs in the US, China, and Japan to attract local talent
In addition to its Seoul headquarters, Samsung is planning to establish robotics research hubs in the United States, China, and Japan. The goal is to tap into local expertise in a field where competition for talent is fierce. Japan's choice is no coincidence: the country has long been a leader in humanoid robotics with companies like Honda and Toyota. Meanwhile, Nvidia and Noetra Corp have just completed Japan's first national AI factory for physical robotics, signaling a booming ecosystem. The RX division represents a major shift for Samsung, which until now focused on vacuum cleaners and smart home devices, but now eyes embodied AI as the next big market. Humanoid robots could revolutionize logistics, healthcare, and industrial manufacturing. For a look at other Samsung ambitions, see the article on Samsung's Galaxy Z Fold 8 plans.
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Samsung's decision to create a dedicated division reflects a broader trend: according to a recent MarketsandMarkets report, the humanoid robotics market could reach 30 billion USD by 2030. With Samsung's entry, competition intensifies. For more background on humanoid robotics history, check the Wikipedia entry.
Source: https://www.engadget.com/2219517/samsung-establishes-its-own-robotics-division
