Samsung Galaxy S27 Ultra returns to horizontal camera bar with three lenses and flat design
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Samsung Galaxy S27 Ultra returns to horizontal camera bar with three lenses and flat design

[2026-08-24] Author: Ing. Pietro Maiorana
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According to the latest leaks from reliable sources, Samsung is preparing a significant return to its roots for the upcoming Galaxy S27 series, expected early next year. The focal point of this aesthetic overhaul concerns the Galaxy S27 Ultra, which will abandon the square camera island in favor of a horizontal bar that extends across the entire back, a design initially intended for the canceled Galaxy S26 Edge. This choice represents a major shift in the Korean company's design language, aiming to differentiate itself in an increasingly competitive market.

Leakers Ice Universe, Sonny Dickson, and Max Jambor have independently confirmed that the Galaxy S27 series, specifically the Ultra variant, will feature a camera bar reminiscent of Apple's design language on the iPhone 17 series. The new configuration includes two lenses on the left, a pill that could house a third lens and the flash, all integrated into a plateau that extends from one edge of the device to the other. This solution not only modernizes the look but could also improve thermal management and internal component layout.

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Camera bar design marks the return of a previously abandoned solution

The camera bar is not entirely new for Samsung, as it had been experimented with in some concepts and earlier models, but it was set aside in favor of more traditional layouts. With the Galaxy S27 Ultra, the company seems to want to reintroduce this solution with a more mature and refined approach. Images shared by Ice Universe show two variants, one with the new design and one virtually unchanged from the Galaxy S26 series, suggesting that the change could be exclusive to the Ultra model. However, Sonny Dickson revealed that the new design will come in two different sizes, hinting at the existence of a Galaxy S27 Pro variant, which would sit between the base model and the Ultra.

The choice to adopt a horizontal camera bar could be influenced by the desire to unify the style of the Galaxy S27 family, but also to optimize internal space to accommodate larger sensors and more capacious batteries. Additionally, the plateau extending to the sides could offer a more comfortable grip and additional protection for the lenses, reducing the risk of accidental scratches.

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Third lens and dropping the secondary telephoto for the Ultra model

Another detail emerging from the leaks concerns the photographic configuration of the Galaxy S27 Ultra. According to rumors, the Ultra model might eliminate the secondary telephoto lens, a choice that might seem counterintuitive but could be compensated by a more advanced main sensor and improved processing algorithms. The pill in the camera bar could house a depth lens or an additional sensor, while the flash would be strategically positioned to avoid unwanted reflections in night photos. This decision, if confirmed, would mark a strategic shift from previous models, which relied on very rich multi-camera setups.

Reducing the number of lenses could also be dictated by cost and space considerations, but Samsung might surprise with a 200-megapixel main sensor and cutting-edge computational processing. In any case, photographic performance will be crucial to convince the most demanding users, who see the camera as one of the key factors in choosing a premium smartphone.

Expected color options across the entire Galaxy S27 lineup

Beyond the design, leaks also reveal the color range that will characterize the Galaxy S27 series. According to The Cipher Project, on Telegram, the available colors will be black, white, blue, purple, and pink, with these shades applied across all models in the series. This variety of colors, ranging from classic black and white to more vibrant hues like blue and pink, could appeal to a broader range of consumers, especially younger ones. In a market where aesthetics play a crucial role, offering colorful and modern options could be a non-negligible competitive advantage.

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Furthermore, the inclusion of purple, a color gaining popularity, suggests Samsung wants to stand out from the competition and follow design trends. The color options will be available on all models, ensuring stylistic coherence within the Galaxy S27 family.

Launch expected in early 2027 and market expectations

The Galaxy S27 series is expected early next year, with the launch potentially occurring in the first months of 2027. This timing follows Samsung's annual cycle, which typically unveils its flagships during the first quarter. The question that arises is whether this new design will convince users who appreciated the S26 series aesthetics or if it will create divisions among fans. The return to the camera bar is a gamble, but it could also be the right move to refresh the brand's image and compete with rivals like Apple and Google.

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While awaiting official confirmation, enthusiasts can already get an idea of what to expect. If the leaks prove accurate, the Galaxy S27 Ultra could become one of the most discussed smartphones of 2027, thanks to a design that combines innovation and functionality. In the meantime, those interested in Samsung's news can explore other articles like the one about the possible adoption of the horizontal camera island or the Netflix cancellation and Apple TV+ choice, which show how different companies are seeking distinctive aesthetic solutions. The competition in the smartphone industry is fierce, and every detail can make a difference.

Source: https://9to5google.com/2026/08/23/samsung-galaxy-s27-redesign-leaks

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Ing. Pietro Maiorana

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Ing. Pietro Maiorana

Ingegnere informatico e co-fondatore di Meteora Web, CMO dell'agenzia. Esperto di marketing digitale, social media, advertising, copywriting e SEO.
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