According to a report from WinFuture, Samsung is set to raise prices for its upcoming smartwatches, the Galaxy Watch 9 series and the Galaxy Watch Ultra 2, with increases ranging from 30 to 50 euros compared to previous models. This price hike represents a shift in strategy for the South Korean giant, which previously maintained stable pricing on its wearables.
Price breakdown for the Galaxy Watch 9 series
The 40mm variant of the Galaxy Watch 9 will cost 409 euros in Germany, up from 379 euros for the last generation. The average increase is around 10%, with the Galaxy Watch Ultra 2 also seeing a similar rise. Samsung appears to bet that users will accept the extra cost for better features and performance. While Apple offers free 4K upgrades for purchased TV shows, Samsung chooses a higher price path.
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Comparison with Galaxy Watch 8 models
Compared to the Galaxy Watch 8 series, the new devices see a clear increase across the board. The 44mm Galaxy Watch 9 may reach 449 euros, while the Watch Ultra 2 could exceed 600 euros. This trend is not surprising, as the company's foldable phones are also seeing price increases. The Galaxy Z Fold 8 Ultra, for instance, is expected at 2199 euros, a hundred euros more than the standard model.
Impact on the US market
Although euro prices do not directly convert to dollars, a roughly $50 increase is expected in the US. Buyers might opt for a 2025 Galaxy Watch 9 or Watch Ultra to save money, pending future promotions. Samsung will likely unveil the new watches at its Unpacked event on July 22, where it will have to justify this pricing policy.
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The foldable context: Galaxy Z Fold 8 Ultra
Not only smartwatches, but also foldables see price hikes. The Galaxy Z Fold 8 Ultra, despite minimal innovations, costs 100 euros more. In contrast, the standard Galaxy Z Fold 8 keeps the same price as its predecessor. Consistency in Samsung's pricing strategies will be a hot topic in the coming months. For more on Samsung smartwatch history, see Wikipedia.
Source: https://9to5google.com/2026/07/06/galaxy-watch-9-ultra-reportedly-gets-price-increase
