After weeks of rumors and leaks, Samsung has officially confirmed the date of its next Unpacked event. On July 22, in London, the company will unveil the Galaxy Z Fold 8 series, alongside the Galaxy Watch 9 and likely new Galaxy Buds. There is also speculation about a teaser for the long-awaited Galaxy Glasses, developed in collaboration with Google. Pre-orders are already open, offering discounts up to $1,200 to boost demand for the new foldable devices.
Unpacked returns to the British capital after two years
Samsung chose London for the launch of its flagship products, marking a return to Europe after the 2024 Paris event where the Galaxy Z Fold 6 was introduced. Last year, the Fold 7 was launched in New York. The decision to return to London underscores the importance of the European market for Samsung's foldable strategy. The event will be live-streamed on YouTube and other platforms starting at 9:00 AM ET (3:00 PM CEST).
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Galaxy Z Fold 8: a wide form factor to redefine the foldable experience
According to leaks, the Galaxy Z Fold 8 may introduce a new wide form factor, broader than previous models. Samsung hinted at this in its announcement video, showing a device that opens into a large screen. This format could offer a tablet-like experience, ideal for productivity and multitasking. The company aims to combine intelligent capabilities with innovative design to deliver more personal and adaptive experiences, as stated in the official press release. In this direction, other companies are also exploring new frontiers: for example, Lamborghini launched an Apple Vision Pro app with interactive full-size car models, demonstrating how the mix of virtual reality and mobile devices is becoming increasingly pervasive.
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Pre-orders with up to $1,200 off and accessory credit
Samsung has already opened pre-orders on its official website. Those who reserve receive a $30 credit, usable only for accessories like cases or Galaxy Buds, and are entered into a drawing to win a $500 gift card. The main offer, however, is the discount of up to $1,200 on the price of new devices, likely tied to trade-in of an older device. This discount may be reserved for the flagship model, the Fold 8 Ultra, which is rumored to be more expensive than the Fold 7. For more details on the history of Samsung's foldables, you can visit the Wikipedia page on the Galaxy Z Fold series.
Source: https://9to5google.com/2026/07/07/samsung-galaxy-z-fold-8-launch-event-date-confirmed
