Volvo has announced an over-the-air update that brings Apple Music to more than two million vehicles, offering new subscribers up to three months of free access. The integration covers a wide range of models from the 2020 model year onward, as confirmed by a press release on the automaker's website.
Supported models and OTA update rollout
The software update applies to the Volvo EX90, ES90, XC90, S90, V90, XC60, S60, V60, XC40, EX40, and EC40, starting from model year 2020. Availability may vary by model, but Volvo has begun distributing the update wirelessly. For Volvo owners, this means accessing millions of songs directly from the car's infotainment screen without needing a phone. This move is part of Volvo's strategy to enhance in-car digital services, similar to other recent OTA updates. A relevant example is iOS 27 beta 4 introducing automatic download of next episodes in the Apple TV app, showing how manufacturers are pushing for seamless experiences.
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Promotional offer for new and returning subscribers
To celebrate the integration, eligible Volvo customers who are new to Apple Music can get three months free. Returning subscribers who have been away for at least one month can get two months free. The offer is valid until July 6, 2027. To activate, users just open the Apple Music app in the car and follow the prompts. The standard subscription costs $11.99 per month, with a one-month free trial for non-eligible users. Apple Music is also available on other devices, but native in-car integration enhances the driving experience, as highlighted by Volvo.
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Spatial Audio support on premium models
The Volvo EX60, EX90, and ES90 support Spatial Audio with Dolby Atmos when equipped with the optional Bowers & Wilkins sound system. This allows subscribers to enjoy immersive sound directly in the cabin. The new EX60 will also ship with Apple Music natively integrated when deliveries begin this summer. The premium audio partnership makes the experience even more compelling. Industry observers suggest this could prompt other automakers to follow suit, expanding Apple's ecosystem inside cars. For more on Apple Music, see the Wikipedia page.
