Following Apple's price hike across its entire product lineup in Australia at the start of the new financial year, consumers were facing an extra 150 Australian dollars for the entry-level iPad (A16). The price jumped from AU$599 to AU$749, driven by rising component and RAM costs. However, Amazon has reversed the increase, dropping the 128GB Wi-Fi model back to AU$599. This offer undercuts the Prime Day price by AU$70, making it an attractive deal for those who held off purchasing.
Offer details and limited availability
The discount applies only to the silver and pink color options; the blue variant is reduced to AU$699, and the yellow sees no change. This suggests Amazon is clearing stock of less popular colors. The configuration is 128GB Wi-Fi, sufficient for most users. Cellular model discounts are less significant. The duration of the promotion is uncertain, but given that during EOFY sales the price dropped to AU$499, this offer may be a temporary incentive.
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Performance and competitive positioning
The iPad (A16) features the A16 Bionic chip, also used in iPhone 14 Pro, delivering smooth performance for streaming, browsing, video calls, and light productivity. The 10.9-inch Liquid Retina display is crisp, and battery life reaches up to 10 hours. Compared to Android tablets, the iPad benefits from Apple's ecosystem, software longevity, and build quality. While it lacks Apple Intelligence, this is unlikely to bother casual users. Reviews of the iPad 11-inch (2025) praise its speed and daily app performance.
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Market implications and buying advice
Amazon's move may pressure other Australian retailers to match prices. It highlights how pricing can vary by channel. For consumers, this is a good opportunity to buy a quality tablet at a fair price. We recommend acting quickly as similar deals may not recur soon. For more on Apple's legal challenges, read our article on Apple wins discovery fight for documents from 14 federal agencies. For technical details on the iPad, see the Wikipedia page.
