Apple is reshaping its commercial strategy with two major moves: a new device leasing and financing program named "Apple Upgrade" and a price hike for Apple Music. According to Bloomberg, the service will launch in the U.S. on Tuesday, July 28, in partnership with Klarna. The program will allow customers to finance most Apple devices, including iPhone, iPad, Mac, and Apple Watch, with terms ranging from 24 months for wearables to 36 months for computers and tablets. Users can pay off early, upgrade to a newer model during the term, or return the device at the end. Apple will phase out the existing iPhone Upgrade Program as part of this transition.
Apple Music now costs $11.99 and iCloud+ prices rise in eight countries
Price increases extend beyond hardware. Apple has raised the individual Apple Music subscription to $11.99 per month, driving up Apple One bundle costs as well. In Japan, iPhone prices increased by up to 11%, signaling possible hikes in other markets with the iPhone 18 launch. Additionally, iCloud+ plans became more expensive in eight countries. These increases follow last month's Mac and iPad price adjustments, reflecting an aggressive pricing strategy from Cupertino.
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Over eleven new Macs expected in the next two years
According to Bloomberg's Mark Gurman, Apple plans to refresh its entire Mac lineup with eleven new models by 2028. Mac sales are growing for a third consecutive year, partly fueled by demand for agent-based AI workloads. The first updates will include a new entry-level 14-inch MacBook Pro and the first new iMacs in two years, expected this fall.
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iOS 27 beta 4 hints at foldable iPhone and new recovery screen
The fourth developer beta of iOS 27 reveals clues about a future foldable iPhone, with code referencing multiple internal batteries, likely for the rumored "iPhone Ultra". Moreover, Apple has introduced a manually accessible recovery screen, similar to Mac's, allowing users to troubleshoot, update, or erase their device without a computer. The screen can connect to Wi-Fi automatically and displays battery percentage in the corner.
Samsung Galaxy Z Fold8 previews Apple's foldable design
While waiting for Apple's first foldable iPhone expected in a few months, Samsung launched the Galaxy Z Fold8. With a 7.6-inch display when open and 5.5-inch when closed, the device features a passport-like form factor: wider and squarer than previous foldables. The aspect ratio feels similar to an iPad mini, making it excellent for video watching and side-by-side apps. This model offers a clear preview of what Apple's foldable might look like and feel.
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For a comparison on pricing trends, check the article on the Google Pixel 11 starting at $899. More details on the Apple Upgrade program can be found on Wikipedia.
Source: https://www.macrumors.com/2026/07/25/top-stories-apple-upgrade-program
