According to Bloomberg's Mark Gurman, Apple is set to launch its annual Back to School promotion for U.S. students later this week. The deal, which traditionally offers a gift card or free accessories like AirPods, comes later than usual due to price increases driven by the memory shortage. While exact details remain under wraps, Gurman reports that Apple retail stores are preparing signage and reorganizing with a dedicated education table. This delay has built anticipation among students, who hope for a more generous incentive to offset recent price hikes. As seen in the tech industry, many devices have become pricier, for instance the Google Pixel 11, reflecting a broader trend. Apple may need to sweeten the deal to make it appealing despite higher costs.
Back to School 2026 deal may include enhanced incentives to counter price increases
In previous years, Apple has offered free AirPods or a $100-$150 gift card with the purchase of a Mac or iPad. However, this year's context is different. The global memory shortage has forced Apple to raise product prices, necessitating a more substantial incentive. Analysts speculate that the offer could include a higher-value gift card or a choice of multiple accessories. Gurman hasn't provided specifics, but he noted that promotional materials are about to be placed in stores, suggesting an imminent announcement, likely by midweek. Interested students should monitor the Apple Education website for updates.
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UNiDAYs verification now mandatory for education discounts
A significant change this year is the integration of UNiDAYs verification into the U.S. education store. Students must now verify their status through UNiDAYs to access the deal, a move aimed at preventing misuse. This means setting up a UNiDAYs account before purchasing. The system, already used in other countries, ensures that discounts reach genuine students. For those planning to take advantage of the Back to School offer, this adds an extra step but also provides a more secure process.
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Higher prices may prompt Apple to offer a more generous bonus
Mac and iPad prices have risen significantly in recent months due to component costs. To maintain the appeal of the promotion, Apple might increase the bonus value. Rumors hint at a $200 gift card, but nothing is confirmed. Regardless, the Back to School deal remains one of the best opportunities for students to buy Apple devices at a discount. For more details, visit the Apple Education Store. The wait is nearly over, and details are expected soon.
