The new Dell XPS 13 has finally hit both virtual and physical store shelves, with a starting price aimed squarely at the education market. Announced in late May, the device is now available for pre-order at 599 dollars for students and 699 dollars for other buyers. This move comes hot on the heels of Apple's launch of the MacBook Neo, the Cupertino giant's first true budget laptop, designed specifically for teachers and students.
Comparison with MacBook Neo: Pricing and Strategies
The MacBook Neo impressed in our review, and Apple has already secured a deal to bring more than 4,500 units to Kansas City Public Schools. Now Dell responds with the XPS 13, a lightweight and powerful ultrabook, seeking to capture the same market share. The price difference is minimal: the Neo starts at 599 dollars for everyone, while Dell applies a student discount. It will be interesting to see if the XPS 13 can replicate the success of its rival, especially in the education sector.
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Features and Target Audience
The XPS 13 has always been a benchmark in the high-end segment, but this budget version retains premium design and solid performance while cutting some costs. The primary target is students, but also professionals looking for a reliable laptop without breaking the bank. Immediate availability could give Dell a competitive edge, as the MacBook Neo is still rolling out.
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It is not just about price. Companies are vying to attract users, as shown by other recent news. The sale of iRobot at discounted prices raises data privacy concerns, while HPE offers a free year of virtualization software to woo dissatisfied VMware customers. In this landscape, the XPS 13 leverages price and brand reputation to win over students.
For those interested in the history of the Dell XPS 13, the Wikipedia page provides a comprehensive overview of its generations and technical innovations. A device that has evolved while staying true to its premium DNA, now accessible to a wider audience.
Source: https://www.engadget.com/2195930/dell-xps-13-available
