Google has sent out invitations for its next Made by Google event, scheduled for August 12 in New York City. The conference will take place at 6PM ET, a departure from traditional morning times. The email includes a short animation teasing the upcoming Pixel 11 and Pixel Watch 5 devices.
An unprecedented evening event
The choice of an evening time slot marks a shift for Google, which usually preferred mornings. This change may be designed to engage a wider audience, leveraging the East Coast time zone. According to sources close to the company, the event will last about two hours and will be live-streamed on YouTube.
Pixel 11 and Pixel Watch 5 take center stage
In addition to the new Pixel 11 smartphones, Google will also unveil the Pixel Watch 5. Rumors point to a custom Tensor G5 chip, with improvements in artificial intelligence and computational photography. The Pixel Watch 5 is expected to feature a brighter display and enhanced health sensors. The spotlight is on the camera, always a strong point of the Pixel line.
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Google recently changed its Android backup storage policy, as reported in our article about Android backup data counting toward storage caps starting July 7, 2026. This change may push users to choose models with more native storage, such as the Pixel 11 rumored to offer up to 1 TB.
Technical previews and design
The Pixel 11 may adopt a refreshed design with slimmer bezels and a redesigned camera module. A 50-megapixel main sensor with variable aperture and an improved ultra-wide lens are expected. Battery life should increase by 15% thanks to the new 3nm chip. Google may also introduce exclusive AI features, such as enhanced real-time translation.
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Google's ecosystem is gearing up for a busy fall, with the Pixel 11 aiming to regain market share. The August 12 event will be closely watched, especially in light of recent competitor moves. According to The Verge, Google has already confirmed the presence of third-party developers, signaling an expanding platform.
Source: https://www.theverge.com/tech/962313/made-by-google-pixel-11-launch-event
