Apple's September event is shaping up to be one of the most significant in years, with the launch of the first foldable iPhone and a host of new devices. According to Bloomberg's Mark Gurman, the event is likely set for Wednesday, September 9, with pre-orders potentially shifting to Saturday, September 12, a change from the traditional Friday opening after the event. This adjustment is reportedly due to the 25th anniversary of 9/11, a date Apple would prefer to avoid for a commercial launch.
Why the September 2026 event is so highly anticipated
The event will also mark the official debut of John Ternus as Apple's new CEO, a transition that occurs at a critical time. The headline product will be the iPhone Ultra, also known as the iPhone Fold, Apple's first foldable. The design resembles the Galaxy Z Fold 8, with a compact, thick form factor when closed, but an internal 7.8-inch display that promises to almost eliminate the crease, surpassing Samsung's Flex Titanium technology. The rear camera will consist of two 48MP sensors, no telephoto, and the device will integrate side Touch ID and a large 4,883 mAh battery. Expectations are sky-high, with many analysts considering it the real test case for Apple's future strategy in the foldable segment.
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Pro model upgrades and launch window
In addition to the iPhone Ultra, Apple will also unveil the iPhone 18 Pro and Pro Max, featuring significant upgrades such as a variable aperture camera for greater depth of field control, a faster A20 chip, a new Dark Cherry color, a smaller Dynamic Island, and a larger battery (at least for the Max). Pre-orders for these models, along with the Ultra, could open on September 12, with availability starting September 18 or 19. However, it's possible that the iPhone Ultra might be delayed until October due to production issues with the foldable display. For those on the fence, it's worth noting that the standard iPhone 18 is not expected until the first half of 2027, making the Pro and Ultra the only options for early adopters. The anticipation is high, and enthusiasts will closely watch Apple's next moves, especially in light of Google's event on August 12, which could offer a direct comparison with the new Pixel devices.
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