Samsung has announced that its new lineup of foldable smartphones has set an all-time preorder record for Galaxy devices in its home country. The Galaxy Z Flip 8, Galaxy Z Fold 8, and Galaxy Z Fold 8 Ultra together amassed more than 1.44 million preorders in South Korea, surpassing even the Galaxy Note 10 series, which previously held the record with 1.38 million reservations.
Preorder window saw unprecedented demand
Preorders opened on July 22 and closed on August 3. In less than two weeks, the three models produced numbers that surprised even Samsung's leadership, exceeding internal expectations. According to an industry report, over 70% of the reservations are for the Galaxy Z Fold 8, while the Galaxy Z Flip 8 and the Galaxy Z Fold 8 Ultra split the remaining 30%.
Memory chip shortage and higher prices did not deter buyers
These results are even more remarkable considering that all three devices carry higher launch prices than their predecessors due to the ongoing global memory chip shortage. Additionally, Samsung has reduced preorder incentives, such as free storage upgrades, in most markets. Despite these hurdles, demand remained strong, indicating that the wider form factor of the Galaxy Z Fold 8 particularly resonated with users, making it the most requested model in several international markets as well.
Sponsored Protocol
The new record solidifies Samsung's leadership in the foldable segment, a category where the Korean company continues to innovate and set the pace, as also evidenced by the attention to increasingly integrated software solutions, such as the recent clipboard sync introduced by Apple. Competition in the smartphone industry remains fierce, but Korean numbers prove that foldables are no longer a niche but a mainstream choice for many consumers.
Sponsored Protocol
The shutdown of older networks, like T-Mobile's 2G, and the expansion of ecosystems such as Xbox Play Anywhere show a rapidly evolving tech landscape, but Samsung's success at home signals growing confidence in new device form factors. With the Galaxy Z Fold 8 leading preferences, the company aims to replicate this success in Western markets where preorders are still underway.
Enthusiasm for Samsung foldables shows no signs of waning, and this new preorder record in South Korea is a strong signal for the entire industry, confirming that demand for innovative and versatile smartphones is steadily rising.
Source: https://www.sammobile.com/news/galaxy-z-flip-fold-8-ultra-break-preorder-records-south-korea
