Samsung's latest generation of foldable smartphones is taking the European market by storm with unprecedented numbers. The South Korean giant has announced that pre-orders for the Galaxy Z Fold 8 and Z Fold 8 Ultra have surpassed those of the Galaxy Z Fold 7 by 70% during the same period. This data reinforces Samsung's leadership in the foldable sector and demonstrates user appreciation for the new more compact design and the innovations introduced.
The new compact form factor captures 40% of total pre-orders in Europe
One of the most striking insights from the data is that 40% of those who placed a pre-order chose the standard Galaxy Z Fold 8 variant, characterized by a smaller form factor compared to the past. This design choice has evidently hit the mark, attracting both longtime Fold series enthusiasts and users from other segments, such as Z Flip owners who see in the new device an ideal balance between portability and productivity. The demand driven by the more manageable format is pushing many to consider the switch, as market analyses confirm.
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The entire Z Series records an overall increase of 17% over the previous record
Looking at the entire Galaxy Z Series family, which includes the Galaxy Z Flip8, combined pre-orders have exceeded the previous European record by over 17%. This result is particularly significant considering that pre-orders were still open for only one more day before the official sales launch scheduled for August 7, 2026. The excitement around the new models is such that Samsung has already announced that bonuses reserved for early buyers will expire in the coming weeks, creating a further incentive for immediate purchase. The positive response from the European market follows the success achieved in South Korea, where pre-orders had already broken all previous records.
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Adoption confirms the growth trend of foldables
These numbers not only confirm the vitality of the foldable segment but also mark a turning point for Samsung, which seems to have found the right formula to attract an ever wider audience. The success of the Galaxy Z Fold 8 is also the result of years of software and hardware refinement, with an improved inner display and more durable hinge. The 70% year-over-year growth is a strong signal for the entire industry, which sees foldables as the future of premium smartphones. With deliveries starting on August 7, European early adopters will finally get their hands on the new device to see if expectations are met. For those interested in comparing with other smart home solutions, you can read the article on Google Home's support for third-party cameras, while for gaming news, here's the story on Warhammer 40,000 on Prime Video.
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Source: https://9to5google.com/2026/08/06/galaxy-z-fold-8-pre-orders-up-70-over-z-fold-7-in-europe
