Smart Bidding — Target CPA and Target ROAS: When to Trust Google's AI
You set up your Google Ads campaign, set Target CPA to $20, and day one converts at $15. Day two at $35. Day three: $50...
You set up your Google Ads campaign, set Target CPA to $20, and day one converts at $15. Day two at $35. Day three: $50...

You just set up Google Analytics 4 and now you’re wondering how to know if a visitor actually performed an important act...