#statistical significance

// Email Marketing

08.07.2026 :: Ing. Calogero Bono

Email A/B Testing — Subject, Content, CTA and Data That Tells You If You Won

You just sent a newsletter. Opens? Good. Clicks? Poor. The usual story: a subject line that worked, but content that did...

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// Analisi dei dati e metriche

09.06.2026 :: Meteora Web

A/B Testing Statistical Significance: Setup and Interpretation Guide

You just ran an A/B test. Variant B has a 15% higher conversion rate. Time to celebrate? Maybe not. With a small sample...

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