With the official launch of the new Galaxy Z Fold 8 Ultra, Galaxy Z Fold 8 and Galaxy Z Flip 8, Samsung decided to celebrate the arrival of its foldable smartphones with a collaboration aimed at streaming enthusiasts. The partnership with Netflix will bring a set of exclusive content inspired by the Korean original series The East Palace directly to the devices, available at no extra cost. For those who want to learn more about the history of the series, the Wikipedia page dedicated to the Galaxy Z Fold lineup is a useful reference. This initiative rewards early buyers of the new foldables and makes the phone experience even more immersive.
Five free wallpapers, themes and icons from the Galaxy Store
Starting July 30, 2026 at 10.00 local time, owners of the Galaxy Z Fold 8 Ultra, Galaxy Z Fold 8 and Galaxy Z Flip 8 can download five wallpapers inspired by The East Palace, along with complete themes and matching icons, from the Galaxy Store. The offer remains active until September 10, 2026, giving users plenty of time to customize their device for free. The packages are designed to take advantage of the foldable display and give the lock screen and home screen a distinctive look.
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These are not simple static backgrounds. The themes combine visual elements from the series with a polished graphic style, making the system interaction more coherent and enjoyable. App icons are also modified to match the show, creating a uniform effect that aesthetic-focused users will find striking. The content is exclusive to Samsung's latest foldable devices, another way to highlight the capabilities of the flagship lineup.
A launch strategy built around the content ecosystem
The decision to work with Netflix for the foldable launch is not random. Samsung has recognized that foldable phones have become the ideal device for media consumption and particularly for TV series. The larger screen and multitasking features let you watch an episode while chatting or browsing, and exclusive content like this can push users toward one device over another. At the same time, Samsung has confirmed the adoption of Si-C batteries in its new models, a technical choice aimed at improving battery life and supporting more demanding activities, as we explained in our separate article.
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This initiative is part of a broader strategy that sees Samsung teaming up with major entertainment players. The Netflix promotion joins other benefits reserved for Z Fold and Z Flip owners, creating a stronger bond between hardware and streaming platforms. The goal is to increase the perceived value of the product and build long-term customer loyalty.
Now Brief integration and the future of personalization
Beyond themes and wallpapers, Samsung highlighted a new integration between Netflix and Now Brief, the feature on its foldables that provides personalized tips and summaries directly on the lock screen. Users will automatically receive recommendations about what to watch, based on their viewing history and popular series. This turns the device from a simple phone into an entertainment guide, a concept that appeals to a broad audience.
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Looking ahead, similar initiatives are likely to multiply. Personalization has become a key factor in smartphone choice, and partnerships with streaming services offer fertile ground for tailored experiences. With The East Palace, Samsung adds an important piece to its ecosystem, giving Galaxy Z Fold 8 and Flip 8 owners a concrete reason to explore all the features of their devices. Anyone who owns one of these models should check the Galaxy Store before the September 10 deadline.
