Google has officially announced the date for its next Made by Google event, scheduled for August 12, 2026, in New York City. The invitation, sent to press, reveals an unusual time: 6 PM ET. This evening timing could mark a strategic shift for the company, which typically preferred morning slots. The event is expected to showcase the new Pixel 11 lineup and likely the Pixel Watch 5.
An evening event for Made by Google
The decision to hold the event in the evening has been met with surprise. Google has never organized a major launch after sunset, but this move may be designed to engage a global audience in more convenient time zones. The invitation includes a brief animated teaser, possibly hinting at visual innovations or new design elements. Rumors suggest a Pixel 11 with an improved camera and a new Tensor G5 chipset, while the Pixel Watch 5 could feature enhanced health sensors.
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Pixel 11 and Pixel Watch 5 expected
According to leaks, the Pixel 11 will come in three variants: standard, Pro, and a possible Ultra version with a periscope camera. The Tensor G5 chip, built on a 3nm process, is expected to deliver a 30% performance boost over its predecessor. As for the Pixel Watch 5, rumors point to a brighter display and extended battery life. Google might also unveil new accessories, such as the Pixel Buds Pro 3. For more details, check our article on the event: Google Announces Pixel 11 Launch Event for August 12, 2026.
Shift in storage policy
Starting today, Google counts all Android backup data toward the account storage cap. This change may push users to consider paid storage plans, coinciding with the new Pixel launch. For further insights, see our article: Google Counts All Android Backup Data Toward Storage Cap Starting July 7, 2026.
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The August 12 event fits into a busy fall for Google, which appears to be accelerating its timeline to outpace competitors. Compared to last year, the launch is a week earlier, signaling an aggressive strategy. According to sources from The Verge, Google aims to capture more market share in the premium segment with increasingly competitive hardware. Read the original article on The Verge.
Meanwhile, the tech industry is buzzing: Microsoft has announced layoffs, and Apple is preparing to launch iOS 27. But all eyes are on Google, as Pixel 11 seeks to solidify its presence in the smartphone market. We just have to wait until August 12 to discover all the innovations.
Source: https://www.engadget.com/2209791/googles-next-pixel-event-is-on-august-12
