Samsung has finally broken its silence on smart glasses, announcing that the price will be set at a reasonable level. During last week's Unpacked event, Choi Jae-in, head of Samsung Electronics' Extended Reality Research and Development Team, told reporters that the company aims for an accessible price point, while acknowledging it will initially be premium. The statements come as Samsung develops two distinct lines of smart eyewear, aiming to compete directly with Meta and other players.
Two parallel strategies for Samsung smart glasses
Samsung's approach to the smart glasses market unfolds on two tracks. On one hand, the company is developing its own Galaxy Glasses, a proprietary device expected to launch later this year. On the other, it is collaborating with Qualcomm, Google, Warby Parker, and Gentle Monster on a co-branded line of smart glasses slated for imminent release. This dual strategy allows Samsung to cover both the consumer segment and the fashion-oriented collaboration space. The choice of partners like Warby Parker and Gentle Monster suggests a focus on design and aesthetics, often overlooked in wearable devices.
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Starting price likely $299, but with premium quality
Choi Jae-in clarified that while the price must remain reasonable, initial costs will be premium due to the advanced technology used and high quality standards. Without providing a precise price range, industry sources indicate the cost could start at $299, the same as Meta's current most affordable smart glasses. This positioning suggests Samsung intends to compete directly with Meta Ray-Ban, offering enhanced features thanks to collaboration with Google for AI assistant and Qualcomm for the processor.
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A hint dropped during Unpacked suggests Samsung is also working on AR-display equipped smart glasses, likely destined for a launch in 2027. These devices would represent the next step in augmented reality evolution, integrating transparent screens for information overlays. The news is part of a broader landscape of technological innovation: recall that Google confirmed development of Gemini 4, an AI model that could power the glasses' smart features, while Nvidia and Microsoft launched the Open Secure AI Alliance, signals of a rapidly evolving ecosystem.
For insights into implications for Italian SMEs, see the article Laser uranium enrichment: what it means for Italian SMEs and energy costs, showing how tech innovation is reshaping key sectors. According to official sources, Samsung aims to sell millions of units, with an initial slim margin to gain market share. The strategy echoes that of the Galaxy Buds, which started at a high price then quickly dropped.
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The arrival of Samsung smart glasses marks a turning point for the industry, with an accessible but not cheap price. Experts estimate the global smart glasses market will grow 35% annually through 2030, driven by devices like these. Samsung seems poised to play a leading role, leveraging its consumer electronics experience and strategic partnerships. It remains to be seen whether consumers will embrace the offer, but the promise of a reasonable price could differentiate from costlier rivals like Apple, whose headset costs over $3,000.
Source: https://www.sammobile.com/news/prices-for-samsungs-smart-glasses-will-be-set-at-a-reasonable-level
