X, the social platform formerly known as Twitter, has announced a tough crackdown on creators who steal content from others to profit from its revenue-sharing program. An updated version of the Grok AI model now detects duplicated content at three times the previous rate. The measures cover not only videos and images but also viral text posts that are often copied without permission.
Grok AI triples efficiency in recognizing duplicated content
According to Nikita Bier, head of X's creator team, the new Grok model spots stolen content at a rate three times higher than before. Moreover, techniques like adding watermarks, intros, or other superficial edits will no longer fool the system; advertising revenue from such posts will be redirected to the original uploader. In one monitoring cycle, 1.5 million stolen posts were identified, though Bier did not specify the timeframe. Over one million dollars in creator payouts will now be redistributed to rightful authors.
Sponsored Protocol
Repeat violations lead to removal from the creator program
X has stiffened penalties for those attempting to circumvent the rules. Repeated or intentional attempts to bypass the new policy will result in removal from the creator program. The same applies to those who fraudulently solicit engagement, for example by asking for likes or follows in exchange for rewards. After three confirmed violations, the account will be reported to the policy team for suspension. Bier had previously criticized the phenomenon publicly, even targeting top creator MrBeast for using financial incentives.
Sponsored Protocol
Bot countermeasures intensify
The fight against stolen content goes hand in hand with a more aggressive action against bots. Already in April, the platform was suspending 208 bots per minute, a number that continues to grow. Artificial intelligence is employed to identify fake accounts and suspicious activity, reducing the volume of duplicated content. This initiative fits into a broader context of creator protection, similar to efforts by other platforms like Instagram and Facebook. For more context, read our article on Apple suing OpenAI over trade secrets theft, a case highlighting the importance of intellectual property in the AI era.
Source: TechCrunch
Source: https://techcrunch.com/2026/07/16/x-cracks-down-on-creators-who-steal-content
